How to put a booking link in your Instagram bio (and get people to tap it)

To put a booking link in your Instagram bio, open your profile, tap Edit profile, go to Links, choose Add external link, paste the address of your online booking page and save. Instagram lets you add up to five links, and the first one shows on your profile, so make your booking link the first. Then mention it in your posts and stories, since links in captions can't be tapped.

How do you add the link?

In the Instagram app:

1. Go to your profile and tap Edit profile.
2. Tap Links, then Add external link.
3. Paste the full address of your booking page and give it a short title, such as "Book an appointment".
4. Save, then open your profile and tap the link yourself to check it works.

Instagram has allowed up to five links in a bio since April 2023 (Engadget reported the change). Only the first one shows directly on your profile; the others appear when someone taps it. If your booking link isn't first, you can usually reorder the links in the same menu. Instagram moves menus around from time to time, so if these names don't match what you see, look in the app's help section for "add links to your profile".

Which link should you use?

Use the link that takes people straight to picking a time. Every tap between "I want to book" and "booked" loses some people, so avoid:

• Your home page, if visitors then have to find the booking button.
• A link-in-bio page with ten buttons, if booking is the main thing you want people to do. If you also need other links, Instagram's own five links may be enough.
• "DM to book", unless you enjoy answering "what times do you have?" all evening. Messages work, but each booking takes several back-and-forths, and the ones that come in late at night tend to wait until morning.

If you take bookings with Okayset, use your booking page link. You'll find it on the Overview page of your dashboard once your booking page is published (see getting started). Customers who tap it see your services and prices, pick a free time and get an email straight away: a confirmation, or, if you check bookings first, a note that you'll confirm. Times that are already taken don't show, and the server checks every booking, so two people can't book the same slot. You can see what that looks like on the sample booking page.

How do you get followers to tap it?

A few habits help people notice the link:

• Say it in your bio text. One line above the link, for example "Book your detail below 👇" or "Online booking, 7 days a week". Tell people what they get when they tap.
• Mention it in captions. Links in captions can't be tapped, so end posts with "Booking link in bio" when the post is about a service people can book.
• Use the link sticker in stories. Stories let you add a link sticker; point it at the same booking page. Good moments: when you post a before-and-after, when a slot opens up, or when you add new times.
• Pin a post about booking. A pinned post that shows a finished job and says how to book gives new visitors one obvious next step.
• Answer DMs with the link. When someone asks "how much and when?", reply with a short answer and the link, so they can pick the time themselves.

Should you have a Book button too?

Business and creator profiles can add action buttons, such as Book, but Okayset doesn't connect to them. If you use Okayset, the bio link is the way in, and a clear line in your bio plus one tap to your booking page gets customers to the same place.

A quick checklist

• The first link in your bio goes straight to your booking page.
• Your bio text says what the link is for.
• Your booking page shows your services and prices and, for mobile work, only takes bookings in the area you cover.
• Your stories use the link sticker when you have free times.
• Your DM replies include the link.

Use the same link on your website and your Google Business Profile, so every customer ends up in the same calendar.